Most Significant Obstacles Facing SEO In 2023 [Survey Outcomes]

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When you’re preparing your technique for next year, it’s important to plan for prospective upsets and challenges ahead.

This year, SEO professionals got rid of difficulties posed by a lack of resources, problems with technique, and the ability to scale processes.

Expecting 2023 and beyond, our State of SEO report discovers specialists anticipate artificial intelligence and AI, Google updates, and the deprecation of third-party cookies to lead the way as the greatest shifts in SEO.

In this article, we’ll summarize essential data points from our report, emphasize 3 major obstacles in specific, and look at pertinent SEO patterns that can aid in your method advancement.

Last but not least, we’ll talk about the ramifications developments in artificial intelligence and AI has on search marketing. Will this brand-new search innovation position an obstacle for you and your company? Continue reading to learn what our specialists state.

All of the insights here are driven by our first-party survey data in the yearly State Of SEO Report.

Summary Of Report Findings

When asked what were the biggest SEO obstacles over the last 12 months, participants specified:

  1. Lack of resources (14.9%).
  2. Technique concerns (12.3%).
  3. Scaling processes (11.9%).
  4. Pandemic-related concerns (11.2%).
  5. Positioning with other departments (10.7%).

Budget plan cuts fell from the number one challenge SEO experts dealt with in 2021 to number 6 this year.

However, the truth that absence of resources and scaling processes were leading difficulties in 2022 recommends that 2021’s spending plan cuts had a lasting effect.

Expecting possible hazards in 2023, we asked respondents to select as much as three “greatest shifts” and market changes in SEO. Here are their leading actions:

  • Machine learning and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competitors for talent (11.5%).

Aspects SEO experts are viewing as emergent elements are:

  • Machine learning and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & relied on sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP features (8.3%).

SEO Pros Often Work With Limited Resources

Lack of resources was available in as the top challenge dealt with by SEOs in 2022.

There’s little doubt that the industry is feeling the effects of budget cuts incurred in 2021, though another reason for the minimal resources is that many SEOs aren’t working with large groups.

Over 40% of respondents report working with a group of 10 or fewer members, while roughly 5% stated they work by themselves.

Adding brand-new team members might show hard in the next year or two.

The State Of SEO Report enters into much deeper detail about the obstacles dealing with SEO specialists and what they’re fretted about next year.

Current And Continuing Growth Might Show Challenging

Numerous of the SEO shifts predicted for 2023 and beyond are possible obstacles to growth.

Current and continuing growth might prove tough without the ability to scale as a team, and competitors for talent is expected to be a major cause for concern over the next two years.

Deprecation of third-party cookies makes it tough for SEO pros and marketers to sustain recent growth, as they’ll be expected to provide the same or better outcomes with less information.

Technique Is An Issue For Lots Of SEO Pros

SEOs noted technique concerns as one of their biggest obstacles over the last 12 months.

Technique issues may show that SEO specialists are struggling to show their ROI (roi).

While over half of SEO practitioners (58.0%) we surveyed reported an increase in the ROI for their work, numerous struggled to prove ROI, and 29% of SEO experts reported sensation ambivalent about their ROI.

In our chapter on Winning Methods And Determining SEO Success, we discuss how ROI issues are typically the result of a detach in between a brand’s target goals and the data being tracked.

SEO Pros Expect Artificial Intelligence And AI To Have A Huge Effect

Topping the list of greatest shifts over the next two years, as expected by SEO pros, is machine learning and AI.

In addition, artificial intelligence and AI were the leading responses when SEO pros were asked to rank what they think will be the most essential emergent factors in 2023.

To comprehend much better why artificial intelligence and AI are at the top of everyone’s minds, we turned to our internal experts to get more context.

Shelley Walsh, the SEO material strategist at SEJ, does not see AI and artificial intelligence being able to replace human decision-making any time quickly. Further, she does not recommend relying too heavily on AI-powered tools for developing content:

“As a disruptor, I can’t yet see AI having the ability to replace important decisions and options where there are a number of routes to take, and you need to make a choice based on proficiency. The tool is just as excellent as the individual driving it. At the moment, there is a flood of tools powered by GPT-3.

These are excellent for low-end volume content, such as item descriptions, however they widen the divide and elevate well-researched idea leadership quality material. As specific niches online become saturated by AI-spun material, the quality will be the only way to stand out. Eventually, overuse will only have a destructive effect.”

To see all of the first-party survey information and find out more insights, download the State Of SEO Report.

Featured Image: Paulo Bobita/Best SMM Panel