LinkedIn’s New Focused Inbox Surfaces More Relevant Messages

Posted by

LinkedIn is updating its messaging experience with a brand-new ‘Focused Inbox,’ which intends to minimize spam and surface more relevant messages.

The next time you login to LinkedIn and open your inbox you’ll see a notification inviting you to “Attempt Focused Inbox.”

Credit: LinkedIn

Clicking the button revealed above will automatically filter your messages into 2 tabs.

Focused Inbox uses AI to recognize important messages, which it filters into the ‘Focused’ tab while the rest are sent to the ‘Other’ tab.

Considering there’s an AI aspect included it might require time for LinkedIn to learn your inbox preferences.

You’ll have the choice to move messages between tabs, or revert back to the conventional messaging experience if you do not enjoy the Focused Inbox.

LinkedIn is making this change in uptick in direct messaging, which the company states is up 20% compared to last year.

In an e-mail, a LinkedIn representative states:

“This feature is the latest in a series of improvements we have actually made to help members have more productive discussions and connect to chances through LinkedIn messaging. With discussions up nearly 20 percent because in 2015, we’re seeing more experts on LinkedIn are relying on messaging to link and engage with each other.”

LinkedIn’s Focused Inbox is now available around the world to all users.

Featured Image: metamorworks/Best SMM Panel