Google Responses If Dividing A Long Article Might Lead To Thin Content

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In a Google Browse Office Hours video, Googler Lizzi Sassman answered a concern about thin content, clarifying a typical misperception about what thin content truly is.

Thin Content

The word thin ways doing not have thickness or width.

So when we hear the term “thin material” it’s not uncommon to think of thin material as a website with very little content on it.

The actual definition of thin content is more along the lines of content that does not have any included value.

Examples are a cookie cutter page that hardly varies from other pages, and even a webpage that is copied from a seller or maker with absolutely nothing additional added to it.

Google’s Product Review Update weeds out, to name a few things, thin pages including review pages that are only item summaries.

The hallmark qualities of thin pages is that they lack originality, are hardly different from other pages and/or do not offer any specific added value.

Doorway pages are a kind of thin content. These are webpages created to rank for specific keywords. An example can be pages created to rank for a keyword expression and different city names, where all the pages are virtually the exact same except for the names of the cities.

Are Brief Articles Thin Content?

The individual asking the question would like to know if splitting up a long article into much shorter posts would lead to thin material.

This is the question asked:

“Would it be considered thin material if a post covering a prolonged topic was broken down into smaller sized posts and interlinked?”

Lizzi Sassman answered:

“Well, it’s tough to understand without taking a look at that material.

But word count alone is not a sign of thin material.

These are 2 completely genuine techniques: it can be great to have an extensive article that deeply explores a subject, and it can be similarly just as good to break it up into much easier to understand topics.

It truly depends on the topic and the content on that page, and you know your audience best.

So I would concentrate on what’s most valuable to your users which you’re supplying enough worth on each page for whatever the topic may be.”

Dividing a Long Article Into Several Pages

What the individual asking the question may have been asking is if was fine to split one lengthy topic across numerous pages that are interlinked, which is called pagination.

With pagination, a site visitor clicks to the next page to keep reading the content.

The Googler presumed that the individual asking the question was splitting a long post into shorter articles devoted to the numerous topics that the lengthy article covered.

The non-live nature of Google’s new version of SEO office-hours didn’t enable the Googler to ask a follow-up concern to confirm if she was understanding the concern properly.

In any case, pagination is a great way to separate a prolonged post.

Google Browse Central has a page about pagination best practices.

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Included image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark